Blue Planet Surf

Standup paddle boards, surfboards, SUP/surf accessories, rentals andreservations. We are 70% focused on selling products and 30% focused on providing education as well as community events

With humble beginnings tracing back to the swap meets of Aloha Stadium, Blue Planet Surf caught its first wave in 1993. Robert Stehlik founded Blue Planet Surf with a simple philosophy: Create surf equipment for surfers, by surfers.

What started as a two-man operation on the island of O’ahu has grown into a worldwide SUP and surf brand. With key distributors now in Australia, Canada, Europe, Philippines, Japan, Fiji, Guam and beyond, getting on the water with Blue Planet has never been easier.

The name, Blue Planet, was derived from the awe-inspiring view from an airplane window on a return flight to Hawai’i. While cruising at 36,000 feet, Rob reminisced how more than two-thirds of the earth’s surface is covered by water. It is only fitting that the same two-thirds of the earth that inspired Rob so many years ago, continues to inspire him today as Blue Planet extends its reach across oceans, rivers, lakes and waterways.

The Mission

The islands of Hawai’i have and always will be our inspiration for Blue Planet Surf. They are the reason for 6-hour surf sessions, 32-mile inter-island races, or waking up to train at 4:30am. They are the reason for 90-hour work weeks, unloading 40’ containers with a single friend or years of product and design R&D. They are the reason we continue our tradition of creating surf equipment for surfers, by surfers.

There is no place we’d rather be. For us, this is Paradise. Let us help you Find Paradise.